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    Gas Exporters Launch Gas Education Campaign

Summary

The aim is to raise public awareness of the benefits of gas and correct some misconceptions.

by: William Powell

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Gas Exporters Launch Gas Education Campaign

The Gas Exporting Countries Forum (GECF) has launched a social-media campaign to raise awareness of the benefits of natural gas, it said January 27.

Environmental groups are targeting all fossil fuels for elimination, sometimes adding an artful splash of misinformation to their campaigns. The GECF aims to restore balance to the information flow with a series of posts under the title 'Did You Know…?'. It will also simplify the facts of an industry often perceived as data heavy. 

It said that it is becoming increasingly hard for the public to separate facts about gas from fiction. And the complexity of energy systems means that end-users rarely get to glimpse the processes that eventually power most aspects of their daily lives, such as electricity at home, prospects for frontrunning technologies and vehicle fuelling. 

The GECF was established to bring a better understanding about the technology that underpins the full spectrum of energy areas, to promote natural gas as the fuel of choice, as well as to promote co-operation at all levels of global energy system. It recently entered a landmark MoU with Unesco to further enhance the role that gas plays in environmental protection and to cultivate a “culture of energy responsible behaviour.” 

GECF secretary-general Yuri Senturin said: “Our campaign’s goal is to de-mystify the world of energy and, really, democratise it for every one’s understanding. Today, as we live in times of rising appetite for energy, ever-increasing struggle for climate protection and better future for all, social media has become a tool in global geopolitics. According to the latest available projections, quantified through the use of unique and highly granular GECF Global Gas Model, fossil fuels will maintain a leading role in the global energy mix, accounting for at least 71% in 2050 (against 81% in 2019) of the world’s energy need. Meanwhile, natural gas will be the only hydrocarbon resource to increase its share from 23% today to 28% in 2050.

"As a platform dedicated to promoting the use of this cleanest of the fossil fuels, we felt it is important to broaden people’s understanding of its economic and environmental advantages,” he said.

NGW interviewed Yuri Sentyurin on the low public awareness and other challenges and opportunities that gas faces last December. It may be read here.